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2012 Grant County Market Assessment

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Creating an economic development strategic plan begins with a critical analysis of assets and challenges. With strong information as a foundation, a community can pinpoint its competitive strengths, recognize and correct weaknesses, and more narrowly define its target audiences for marketing.

This report is the first of three that will be delivered to the County of Grant, NM. It provides background information to both the consulting team and the county that will be used as the research base for the economic development strategic plan.

It is comprised of both qualitative and quantitative information. The qualitative information gathered through surveys, focus groups and interviews tells the story of what residents and businesses think about Grant County and the community in which they live or work. The quantitative information what the statistics show is often the perspective seen by external businesses and site selection consultants.

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